About us

It all started in 2002 in local markets, when Michel Mathieu, the founder, and his son Ludovic started selling Aleppo soaps. As demand quickly grew, Ludovic MATHIEU took over the laboratory, reaching out to pharmacies and parapharmacies across the region while developing several ranges of natural products. In 2018, he decided to take things to the next level: stepping into the world of certified organic cosmetics.

Today, our network of pharmacies and parapharmacies provides customers with high-quality, personalized and expert advice. Our growth allows us to distribute our products through over 8,000 partner pharmacies, which increasingly trust us and stock all our products. So, are you ready to join this adventure?

Since day one, we've been committed to creating skincare that's effective, pleasant to use, and made for everyday life, all while meeting the high standards of certified organic beauty.

Every step of our development process follows a clear, effective and precise path: simple and well-crafted formulas, a high percentage of natural-origin ingredients, creating accessible and sensorial products without compromise.

Our expertise and know-how ensure optimal quality!

Designed for the whole family, our skincare range combines effectiveness with everyday enjoyment: shower gels, shampoos, deodorants, solid soaps, moisturizing face and body care, lip balms... and so much more.

Each formula is developed in our laboratory with particular attention to quality. Our textures are gentle, sensorial and perfectly suited for daily use. Our carefully selected fragrances transform every gesture into a true moment of well-being.

Reliability, high standards and transparency guide our daily work to guarantee you safe, tested and approved products by both professionals and users alike.